The Publishing Lab

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The Publishing Lab es el “hogar de los libros híbridos, la escritura visual, las ediciones gráficas y la narrativa multimodal”. Fundada por María Serrano y Alberto Hernández, se trata una interesantísima iniciativa que nace para investigar cómo los mecanismos propios de la comunicación gráfica pueden explotar todo potencial comunicativo del libro impreso. Su misión, “equiparar en importancia la alfabetización textual y la alfabetización visual”. Su ámbito de estudio, aquellos textos “que emplean los recursos gráficos como parte esencial del texto primario, no con una función decorativa”, una hibridación que puede consolidarse como un instrumento de gran utilidad para favorecer una relación artística más activa y reflexiva entre el autor, el texto y el lector. Absolutamente espectacular.

The Publishing Lab is the “home of hybrid books, visual writing, graphical editions and multimodal narrative”. Founded by María Serrano and Alberto Hernández, this is an exciting initiative born to analyze how the mechanisms of graphic communication can exploit all the communicative potential of the printed book. Its mission, “to equate in importance textual literacy and visual literacy.” His field of study, those texts “that use graphic resources as an essential part of the primary text, not as a decorative one”, a hybridization that can become a very useful tool to promote a more active, reflective artistic relationship between the author, the text and the reader. Absolutely amazing.

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Interpretación de 128 páginas de El retrato Dorian Gray, diseñada por el londinense John Morgan, reconcebida por el artista británico Gareth Jones y publicada por Four Corners Books. Impreso en blanco y negro sobre papel de periódico, busca transmitir al lector la sensación de estar hojeando una revista antigua. // 128-page-remediation of The Picture Of Dorian Gray, designed by London-based John Morgan, re-imagined by British artist Gareth Jones and published by Four Corners Books. Printed black and white on thin newsprint paper, it  will feel to the reader as if him or her were flicking through an old magazine.

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2 comentarios

  1. ¡Qué maravilla! Me parece un trabajo espectacular, el resultado gráfico de las publicaciones es tan interesante que roza el llamado “libro de artista”. ¡Gracias por la reseña!

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