thought12

thought8

thought5

thought6

«Hacer que todos lleven una máscara podría ser diferencial. Pintar tu edificio de rosa podría ser llamativo. Pero las diferencias superficiales son exactamente eso: no dicen nada acerca de ti, no duran y corren el riesgo de dañar lo que ya tienes». El estudio multidisciplinar de Belfast Thought Collective parte de esa premisa para insistir en la necesidad de un buen concepto para el desarrollo visual de la marca.

«Making everyone wear a mask would be distinctive. Painting your building pink would be eye-catching. But superficial differences are exactly that. They don’t say anything real about you; they don’t last; and they risk damaging what you’ve already got». This is the starting point of Belfast-based multidisciplinary studio Thought Collective to emphasize the need for a good concept for the visual development of the brand.

Via Ace Jet 170.

thought13

thought15

thought3

thought9

thought14

thought2

thought11

thought10

Leave A Reply